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Logo Hidden Meaning

The logo is probably the main way for any company to attract potential customers as well as give a first impression of themselves. And yet, few think about the hidden meaning of company logos.

Here's a little insight into the hidden meanings of some of the most creative company logos.

amazon logo

This online store sells everything from A to Z, so the logo also includes an arrow connecting the two letters. In addition, the shape of the arrow looks like a friendly smile, indicating the company's friendliness and openness.


The arrow between the letters "E" and "x" symbolizes the accuracy and speed of the services provided by the logistics company FedEx.

tour de france

This logo was designed by French designer Joel Gwonon. The word "Tour" in his logo design is reminiscent of a cyclist. According to the Creative Bloq website, the yellow circle in the logo symbolizes the yellow shirt presented to the winner of each stage of the race. In addition, it also points to the sun, as these races take place during daylight hours.


If you look a little closer at the mountain detail, you can see a bear standing on its hind legs. The idea is based on the fact that Toblerone chocolate was originally produced in Bern, Switzerland, meaning "Bear City". The bear is also visible on the coat of arms of the city of Bern. We can also see the name Bern in the name itself.


The letters "C" and "o" in the logo of the German car group Continental form a 3D shape similar to a car tire.


The letter "b" in the company's logo symbolizes the side view of a person's head with headphones on.


This was the Northwest Airlines logo before it was replaced in 2003. Representing the letters "N" and "W" using "negative space" is an example of a well-designed design. In addition, the triangle drawn in the circle symbolizes the compass. According to the company's name, the apex of the triangle faces northwest.


Although the Adidas logo is quite popular, it doesn't really look like a mountain at first glance. Nor was it originally the purpose of the logo, as Adidas' simple three-stripe design, created in 1976, was created for one purpose only: to look good on shoes. In the 1990s, the stripes of the logo were turned diagonally, thus symbolizing the mountain. The idea was based on the idea that athletes should be persistent and put a lot of effort and effort into reaching the 'peak' of their success.


The company's logo is associated with the company's long history, which was not always limited to cars. During World War II, BMW helped the German military industry develop better and more powerful engines for German warplanes, so the BMW logo also resembles a rotating white aircraft propeller that occasionally reveals a blue sky. Although this theory increases the number of BMW cars sold today, it is not the original idea of the logo. In fact, BMW, which originated in Bavaria, wanted to use the colors of the Bavarian flag in its logo, but that was forbidden at the time. To circumvent the ban, the creators of the logo changed the colors of the flag and inadvertently came up with a 'propeller' design.

mercedes benz

Compared to the other logos in this list, the Mercedes-Benz logo places the greatest emphasis on your company's self-confidence. The three-star star in the logo symbolizes the company's leadership in style and quality, which applies to land, air and water transport.


The name of this large social media site consists of two words: "pin" and "interest", reflecting the site's mission to allow its users to "pin" pictures and articles to their digital bulletin board. seems interesting. Given that the word "pin" and the "pin" process are an important part of a company's identity, the Pinterest logo includes the letter "P" in the form of a pin. Pinterest also uses this letter-pin for the design of social media buttons, as well as the phrase "Pin it!" ("Pin It!"), Which encourages users to add Internet content to their digital bulletin board, just like pinning real badges with real pins on a real message board.


The ovals that overlap in the logo indicate the mutual satisfaction of the company and its customers, and the empty space emphasizes the endless possibilities for future cooperation. The Toyota logo also features three hearts that symbolize customer, product and technological progress.


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