7 Steps to Build a Multimillion Business
With smart marketing and AI.
A structured approach to entrepreneurship, customer-first marketing and the role of AI in a growing business. For people starting a venture or reconsidering how an existing business reaches and serves its customers.
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Ideas you can
work with.
Explore the approach before choosing a copy. The samples are available to read without registration.
- A clear direction for a new or existing business
- Understanding customers and building a relevant offer
- Choosing and connecting marketing channels
- Using data and AI to support decisions
- Turning the strategy into practical next steps
Inside the book
Start with
a chapter.
A preview of the writing, topics and structure. The book title describes its subject; it is not a promise of a particular business result.
Read the sample chapter
Open the original PDF sample in your browser or save a copy for later.
Open sample PDFThe seven-step framework
From the audience
to the next stage.
The sample includes the full contents and opening chapter. Across the book, the Aelita Auto case study follows the framework through audience, channels, message, design, measurement, improvement and scaling.
Understanding your target audience
Segment customers, map their journey and connect the offer to what they need.
Identifying the best marketing channels
Compare digital and offline channels, then connect them into a coherent strategy.
Understanding the decision-making process
Explore motivation, persuasive messaging, testing and the role of data.
Crafting effective design
Use colour, typography, imagery and interaction to make the message clear.
Measuring success
Set objectives, choose useful measures and use feedback to improve a campaign.
Overcoming challenges
Revisit the audience, channels, message and design when an approach is not working.
Scaling your business
Consider investment, capacity and sustainable growth once a direction is working.
First edition, 2024 · Published by FDS Cards Ltd · ISBN 9798339403869
Beyond the classroom
Books in university libraries.
Hexa Academy lists Vitalij’s books in the libraries of these institutions. Check the individual library catalogue for the edition and current availability.
- King’s College London
- London School of Economics and Political Science
- Anglia Ruskin University
- Sorbonne Université
- Université Paris Cité
- Stockholm School of Economics in Riga
- Riga Technical University
- University of Latvia
Business. Design. Technology.Your lecturer & author
Vitalij
Kolotikov.
20+years in business
9+years teaching
02books authored
Entrepreneur, marketing and AI lecturer, and founder of HexaTech Technology Group. Vitalij is CEO of FDS Cards and co-founder of First Design Studio and Malta Houses. His work connects building businesses with the design and technology that support them.
Teaching draws on that working experience: understanding an audience, shaping a useful offer, designing the customer journey and choosing tools with a purpose. Sessions follow your questions and your pace, with practical exercises and time to review the result.
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