FDS Cards wins SME News recognition for AI and loyalty.

The recognition

SME News has named FDS Cards Ltd:

Best AI-Integrated Customer Acquisition & Loyalty Technology Company 2026

The award is part of the 2026 Greater London Enterprise Awards. We are pleased to share this company milestone with the customers, partners and people who help shape our work.

What it means for Design Studio

Design Studio is operated by FDS Cards Ltd. Our work brings business strategy, websites, software and marketing together, with experience from building and operating our own products, including HexaTech and FDS Cards.

That connection matters in a project. A website sets expectations. A customer tool helps the team follow through. The information between them makes the experience work. We consider these parts together, from the first brief to everyday use.

The award recognises FDS Cards Ltd’s work in customer acquisition and loyalty technology. It is a welcome milestone for the company behind the studio and the products we build.

From first impression to next visit

A good first impression needs a useful next step. For FDS Cards, that can start with a physical card that opens a digital profile or introduces a membership experience. For HexaTech, it can begin with an enquiry and continue through booking, customer management and loyalty.

These are connected design questions: what does the customer need, what does the team need to know, and what happens next? Our AI assistant, customer CRM and loyalty software projects show how we approach different parts of that journey.

Each business has its own priorities. We start by understanding the process, then agree the features, information and connections a project needs. A clearer enquiry journey, a more useful customer record or a considered reason to return can be a practical place to begin.

You can also read HexaTech’s announcement for the technology platform’s perspective on this recognition.

Thank you for building with us

Thank you to our customers for their trust, to our partners for their collaboration, and to the team working across our products and services. Your feedback and everyday challenges give our work its direction.

We look forward to turning more of those conversations into useful experiences, websites and business tools.