We developed a practical marketing strategy tailored to both the café and the product range.
- Target audience definition for local visitors and product buyers
- Brand positioning for fish café, catering and packaged products
- Seasonal promotions and weekend campaigns
- Content ideas for social media and newsletters
- Framework for repeat customers and loyalty
The existing website was replaced with a modern, mobile-friendly version focused on clarity and storytelling.
- Updated structure for café, catering and product information
- Modern design to reflect quality and tradition
- Mobile-first layout for local and tourist traffic
- Improved product presentation and visuals
- SEO-friendly content and technical setup
A big milestone was integrating AI tools into everyday tasks to save time and improve quality.
- AI-assisted copywriting for posts, emails and product texts
- Design support for visuals, banners and simple layouts
- Idea generation for campaigns, offers and content
- Support with web content and structure improvements
- Introduction to automation for simple workflows
We made sure the owner can see what works and communicate regularly with customers.
- Email templates and ideas for regular communication
- Set up and explained Google Analytics tracking
- Introduced behaviour analysis with modern tools
- SEO basics for local search and product-related keywords
- Suggestions for future content growth and blogging
Throughout the collaboration, training was a core element. The goal was not only to deliver a new website and strategy, but to empower the business owner to continue independently.
- Marketing fundamentals adapted to the fish café and products
- Web design and user experience best practices
- How to brief designers and content creators effectively
- Using AI tools in a safe, practical and business-focused way
- Reading and understanding analytics and customer behaviour
Key Outcomes
Klapkalnciema Zivis is a great example of how a traditional food business can modernise its marketing, online presence and internal processes using simple, effective tools and practical AI training.
Through our program, the company gained a better website, clearer marketing direction, improved internal efficiency and the confidence to continue growing independently.