The experience
Make the offer clear and the next step easy to understand.
Learning
For the work you want to understand and do yourself. Explore business, marketing, web design and practical AI learning, with education delivered through Hexa Academy.

Make the offer clear and the next step easy to understand.
Connect the people, information and tools around a useful task.
Leave a clear scope, practical guidance and responsibility for what follows.
“Customer service is amazing, web page is very clear and understandable and the product is great!”
“Superfast response and delivery, excellent quality. Highly recommended.”
“FDS cards were very helpful and on point with all the requests.”
“Excellent product range & quality & very proffesional & quick service. I strongly reccomend them.”
“Responsive and forthcoming staff, great communication”
“Fast service and good quality.”
“It was better than advertised :)”
Develop typography, colour, composition and artwork skills through an individual design project.
Explore design learningIndividual learning in marketing, website design and practical AI, connected to your own business questions.
Explore the curriculumExplore possible uses, compare approaches and decide what a person should still review.
Explore practical AI adviceMarketing, website and AI skills for hotel owners, managers and hospitality teams.
Explore hospitality trainingTwo books by Vitalij Kolotikov, with chapter previews and an audio sample.
Explore the booksExplore the retained library of marketing, design, hospitality and practical AI articles.
Browse the article libraryGive a private learning session, a three-session programme or a physical presentation card.
Explore gift cardsHexa Academy / The current programme
Three 60-minute lectures. One question from your own business, role or next idea. Start with the foundation, choose a focused session or shape a longer programme.
One-to-one · Small groups up to five
Canary Wharf · Online · Your company office
Connect the tools to your goal. Work out where AI can help, what information it needs and which decisions stay with you.
A written plan for your business, role or next project.
Work through a real task together. Start a workflow, a landing page or the first part of an app, using a brief you understand.
A first working piece to test and develop.
Review what you have made, prepare the next release and decide how to measure it. Turn the exercise into a method you can repeat.
A clear route to launch, review and improvement.
Business. Design. Technology.Your lecturer & author
20+years in business
9+years teaching
02books authored
Entrepreneur, marketing and AI lecturer, and founder of HexaTech Technology Group. Vitalij is CEO of FDS Cards and co-founder of First Design Studio and Malta Houses. His work connects building businesses with the design and technology that support them.
Teaching draws on that working experience: understanding an audience, shaping a useful offer, designing the customer journey and choosing tools with a purpose. Sessions follow your questions and your pace, with practical exercises and time to review the result.
The working library / 06 recordings
Original demonstrations from our learning programme. Follow a brief, inspect the result and bring your own question to a session. Tool interfaces change; the habit of reviewing the output stays useful.
Learning in practice
Explore how training and implementation came together in two business projects. Then look inside a separate AI-assisted CRM example.

Hospitality / Learning into practice
An eight-month collaboration connecting practical learning, a hospitality website and international marketing. The work involved the owners, board and team in the decisions behind the guest journey.
Read the learning story
Food & hospitality / Owner-led learning
Practical marketing, website and AI learning for a fish café with catering and packaged products. Work with the owner connected a traditional business to a clearer digital presentation and a more confident way of managing it.
Read the learning storyBy Vitalij Kolotikov. Explore the topics, read a sample and choose how you want to learn.

Unleashing the power of artificial intelligence in the digital marketing landscape.
Inside the book
Beyond the classroom
Hexa Academy lists Vitalij’s books in the libraries of these institutions. Check the individual library catalogue for the edition and current availability.
Keep exploring
Go deeper with the original article library and two books by your lecturer. Chapter previews are open to read without registration.
Training and implementation serve different needs. We can help you work out the useful starting point.