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Illustrative HexaTech customer CRM on a landscape tablet viewed from above, with a light ivory interface, linen and sage stationery.

01 / Relationships & follow-up

Customer context.
Clear next moves.

Contacts, enquiries, deals and follow-up in a shared customer management workspace.

Project
Customer CRM
Scope
Product design / Workflows / Software
Focus
Software product
Explore the project (opens in a new tab)The work & value

02Potential at a glance

18

Additional confirmed work / month

£1,010

Monthly contribution

£6,920

12-month value after costs

5.1 mo

Modelled payback

03Challenge & solution

Every detail.
One business goal.

Customer details, conversations and next actions often live in different places. A team needs to see where an enquiry stands and who is taking it forward.

Customer context, opportunity status and the next action become visible in one working view.

  1. 01

    Capture that keeps its origin

    Enquiries can enter through manual work, connected forms or conversation capture. The record retains context and source, with review before AI-assisted information becomes something the team relies on.

  2. 02

    A pipeline for the actual work

    List and board views give the team different ways to see progress. Stage, priority, owner and due action make the record useful as an operating tool, rather than a contact list people must interpret.

  3. 03

    A clearer commercial handover

    Customer history, notes and activity support the transition from enquiry to confirmed work. The next action remains explicit, so follow-up can be reviewed alongside the relationship.

  4. 04

    Information architecture

    Organise records around decisions, not just fields.

04Business value

Modelled impact.

Additional outcomes

18

Additional confirmed work / month

Modelled additional outcomes: 18Scenario assumptions: M1: 9; M2: 10.799999999999999; M3: 12.6; M4: 14.4; M5: 16.2; M6: 18. A business-case model, not measured project performance.04.5913.518M1M2M3M4M5M6

Enquiry-to-confirmed-work rate

+5 pp

Percentage-point change

Modelled enquiry-to-confirmed-work rate: +5 ppScenario assumptions: Baseline: 24%; Scenario: 29%. A business-case model, not measured project performance.24%29%BaselineScenario

Contribution after running costs

£1,010

Monthly model

Modelled contribution after running costs: £1,010Scenario assumptions: M1: 1010£; M2: 2020£; M3: 3030£; M4: 4040£; M5: 5050£; M6: 6060£. A business-case model, not measured project performance.£0£1.5k£3k£4.5k£6.1kM1M2M3M4M5M6

The operating journey

94

Confirmed work

Modelled the operating journey: 94Scenario assumptions: Stage 1: 360; Stage 2: 234; Stage 3: 94. A business-case model, not measured project performance.36023494Stage 1Stage 2Stage 3

Return / investment

133.1%

12-month model

Modelled return / investment: 133.1%Scenario assumptions: Investment: 5200£; Value: 12120£. A business-case model, not measured project performance.£5.2k£12.1kInvestmentValue

Outcome mix

29%

Scenario conversion

Modelled outcome mix: Baseline outcomes 24%, Additional outcomes 5%, Other demand 71%29%Scenario
  • Baseline outcomes24%
  • Additional outcomes5%
  • Other demand71%

Value after all modelled costs

£6,920

Initial investment included

Modelled value after all modelled costs: £6,920Scenario assumptions: Start: -5200£; M3: -2170£; M6: 860£; M9: 3890£; M12: 6920£. A business-case model, not measured project performance.£-5.2k£-2.2k£860£3.9k£6.9kStartM3M6M9M12
Illustrative HexaTech customer pipeline on a silver laptop with a companion customer-record phone in a graphite studio.

05The experience

The relationship.
In one view.

Customer context, opportunity status and the next action become visible in one working view.

Information architecture

Organise records around decisions, not just fields.

Workflow design

Make ownership, status and the next action visible.

Data quality

Review extracted details and potential duplicates before relying on them.

An illustrated customer relationship and preferences discussion.
An illustrated connected archive of enquiries, visits and next actions.

06The connected journey

From first intent
to useful action.

  1. 01Capture

    Keep the enquiry and its origin together.

  2. 02Qualify

    Review context, priority and the opportunity.

  3. 03Own

    Assign an accountable next action.

  4. 04Progress

    Carry the relationship into confirmed work.

07Technology & expertise

Built to
keep improving.

Product UX

An experience shaped around the user.

Business context

Information the team can maintain.

Connected workflows

People, records and the next action.

Measurement

Useful signals with clear definitions.

Human oversight

Review, ownership and operational judgement.

Pipeline & saved views

Work enquiries in a list or Kanban board, with filters, owners and configurable stages.

AI enquiry capture

Turn a pasted message into a contact and enquiry for the team to review.

Customer timeline

Keep notes, conversations and status changes together in the lead detail.

AI Smart Panel

Review suggested next actions and intent signals alongside the underlying enquiry.

Deals & fulfilment

Continue tracking won work through its delivery stages.

Reports & forecasting

Review the funnel, lost reasons, sources and account activity across a selected period.

Watch the product walkthrough
Open video file
Silent recording Original product recording.

What to measure next

  • Enquiries with a next action
  • Overdue follow-up and days to close
  • Source-to-confirmed-work conversion

08Let's do this

What could we
build for you?

Bring us the business challenge. We’ll connect the strategy, experience and working product around it.