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Illustrative FDS Cards product showcase retaining the original engraved metal card beside a digital-profile phone and website laptop.

01 / Physical meets digital

First impressions.
Lasting connections.

Physical business cards with a connected digital-profile offer.

Project
FDS Cards
Scope
Strategy / Design / Website / Customer journeys
Focus
Business experience
Explore the project (opens in a new tab)The work & value

02Potential at a glance

14.4

Additional enquiries / month

£332

Monthly contribution

£384

12-month value after costs

10.8 mo

Modelled payback

03Challenge & solution

Every detail.
One business goal.

A physical introduction needs a useful next step after the meeting ends.

A physical first impression has a useful digital next step: a profile, a contact route and a continuing relationship.

  1. 01

    The product and its digital offer

    The business brings physical card materials together with a connected digital-profile offer. Product imagery explains the tangible choice, while the website gives the online experience a place beside it.

  2. 02

    A catalogue with a route to customisation

    The public offer connects card selection, personalisation and profile information. The customer can understand the relationship between the object and what happens after someone uses it.

  3. 03

    A business we operate ourselves

    Operating the card business gives the studio direct experience of product presentation and customer questions. The original product photograph remains documentary evidence; the showcase mockups are presentation concepts.

  4. 04

    Product presentation

    Explain material, identity and the connected experience.

04Business value

Modelled impact.

Additional outcomes

14.4

Additional enquiries / month

Modelled additional outcomes: 14.4Scenario assumptions: M1: 7.200000000000001; M2: 8.64; M3: 10.08; M4: 11.520000000000003; M5: 12.960000000000003; M6: 14.400000000000002. A business-case model, not measured project performance.03.67.210.814.4M1M2M3M4M5M6

Product-visit to enquiry rate

+0.6 pp

Percentage-point change

Modelled product-visit to enquiry rate: +0.6 ppScenario assumptions: Baseline: 3%; Scenario: 3.6%. A business-case model, not measured project performance.3%3.6%BaselineScenario

Contribution after running costs

£332

Monthly model

Modelled contribution after running costs: £332Scenario assumptions: M1: 332.00000000000006£; M2: 664.0000000000001£; M3: 996.0000000000002£; M4: 1328.0000000000002£; M5: 1660.0000000000002£; M6: 1992.0000000000005£. A business-case model, not measured project performance.£0£498£996£1.5k£2kM1M2M3M4M5M6

The operating journey

96

Enquiries

Modelled the operating journey: 96Scenario assumptions: Stage 1: 2400; Stage 2: 480; Stage 3: 96. A business-case model, not measured project performance.2.4k48096Stage 1Stage 2Stage 3

Return / investment

10.7%

12-month model

Modelled return / investment: 10.7%Scenario assumptions: Investment: 3600£; Value: 3984.000000000001£. A business-case model, not measured project performance.£3.6k£4kInvestmentValue

Outcome mix

3.6%

Scenario conversion

Modelled outcome mix: Baseline outcomes 3%, Additional outcomes 0.6%, Other demand 96.4%3.6%Scenario
  • Baseline outcomes3%
  • Additional outcomes0.6%
  • Other demand96.4%

Value after all modelled costs

£384

Initial investment included

Modelled value after all modelled costs: £384Scenario assumptions: Start: -3600£; M3: -2604£; M6: -1607.9999999999995£; M9: -611.9999999999995£; M12: 384.0000000000009£. A business-case model, not measured project performance.£-3.6k£-2.6k£-1.6k£-612£384StartM3M6M9M12
Illustrative FDS Cards product showcase retaining the original engraved metal card beside a digital-profile phone and website laptop.

05The experience

From choose
to connect.

A physical first impression has a useful digital next step: a profile, a contact route and a continuing relationship.

Product presentation

Explain material, identity and the connected experience.

Commerce UX

Connect selection and personalisation with clear next steps.

Business operations

Apply the learning that comes from operating the offer.

Original FDS Cards metal business card.
An illustrated connected archive of enquiries, visits and next actions.

06The connected journey

From first intent
to useful action.

  1. 01Choose

    Find an appropriate physical card.

  2. 02Personalise

    Connect the business identity and digital profile.

  3. 03Share

    Move from the meeting to the online information.

  4. 04Connect

    Make the next contact action useful.

07Technology & expertise

Built to
keep improving.

Metal cards

Material and physical detail.

NFC

A connected first interaction.

QR profiles

A useful digital next step.

Catalogue UX

A clear route through the offer.

Customer journeys

Carry the conversation forward.

What to measure next

  • Product-page to enquiry or order progression
  • Profile engagement and contact action
  • Personalisation and support friction

08Let's do this

What could we
build for you?

Bring us the business challenge. We’ll connect the strategy, experience and working product around it.