01 / Hospitality in Latvia
Built for
better stays.
A hospitality business offering glamping and cabin stays in Latvia.
Explore the project The work & value02Potential at a glance
Additional bookings / month
Monthly contribution
12-month value after costs
Modelled payback
03Challenge & solution
Every detail.
One business goal.
An unclear digital strategy and fragmented online presence made the guest offer harder to communicate.
The accommodation story, booking journey and marketing skills were developed together, with the owners and team involved.
- 01
Positioning around the actual stay
The original eight-month collaboration connected guest audiences, the setting and the reasons to choose a visit. Practical learning supported the business decisions rather than treating marketing as a separate channel list.
- 02
A clearer website and booking route
Accommodation, experience and practical information were organised into a mobile-friendly, multilingual presentation. Search-friendly content and booking routes supported the journey from discovery to a useful next action.
- 03
Content and measurement the team could continue
The work included social content direction, AI-assisted exploration and analytics learning with GA4, Hotjar and SEMrush. Original recordings and source material remain available below; historical reported figures retain their existing caveats.
- 04
Hospitality strategy
Connect the offer with guest and market questions.
04Business value
Modelled impact.
Additional outcomes
12.6Additional bookings / month
Visit-to-booking rate
+0.7 ppPercentage-point change
Contribution after running costs
£1,004Monthly model
The operating journey
72Booking decisions
Return / investment
151%12-month model
Outcome mix
2.3%Scenario conversion
- Baseline outcomes1.6%
- Additional outcomes0.7%
- Other demand97.7%
Value after all modelled costs
£7,248Initial investment included
05The experience
A premium
experience.
At every
touchpoint.
The accommodation story, booking journey and marketing skills were developed together, with the owners and team involved.
Hospitality strategy
Connect the offer with guest and market questions.
Website and search
Join multilingual presentation, mobile usability and discoverability.
Owner and team learning
Make the content and measurement approach usable beyond the engagement.
06The connected journey
From first intent
to useful action.
01Position
Understand the guests and reasons to choose the stay.
02Present
Organise accommodation, experiences and practical information.
03Convert
Clarify booking and enquiry routes.
04Learn
Use content and measurement to choose the next improvement.
07Technology & expertise
Built to
keep improving.
Multilingual web
A clear mobile experience.
Google Analytics
Measurement for the next decision.
Hotjar
Review how people use the website.
Semrush
Search research and visibility.
AI-assisted content
Draft, review and prepare.
Original project story & recording
Learn the business before choosing the channels.
The starting point was a shared understanding of the guests, the offer and the reasons to choose a stay. Marketing, design and AI sessions helped the owners and team connect those questions to practical decisions. The collaboration developed over eight months, with implementation alongside learning.
Make the website part of the guest journey.
The website work brought the accommodation, location and practical booking information into a clearer structure. Multilingual content and a mobile-friendly experience supported visitors researching a stay from different markets.
Give the team a repeatable content approach.
Social content connected the visual identity to the setting and the stay. The work covered Instagram, Facebook and TikTok, with photography, video ideas and a publishing approach the team could review and continue.
Read what happens next.
The original collaboration included analytics and search tools, including Google Analytics 4, Hotjar and SEMrush. Learning focused on understanding visitor behaviour and using the information to review the website and marketing.
The historical account reported +280% marketing ROI, with another paragraph stating over +300%. Its calculation, baseline and measurement period were not supplied. These historical claims are separate from the business-value model above.
08Let's do this
What could we
build for you?
Bring us the business challenge. We’ll connect the strategy, experience and working product around it.