We first defined who Forest Glamp should communicate with and how their needs differ. This guided every marketing and design decision.
Based on the audience, we selected and prioritised the most effective channels for awareness, bookings and loyalty.
We designed and launched a new multilingual website with a strong focus on conversions and user experience.
- Multilingual content
- Mobile-first, fast and user friendly layout
- Clear structure focused on bookings and information
- Integrated booking system and contact flows
- SEO-friendly structure and clean code
To support the brand, we developed a complete social and content strategy.
- Created Instagram, Facebook and TikTok channels
- Photo and video ideas for each target audience
- Reels / TikTok concepts to show real experiences
- Brand imagery guidelines for nature, cabins and lifestyle
- Posting frequency and analytics review routine
Throughout the project we used modern AI tools to accelerate work and improve quality.
- Content ideas and copy support using large language models
- AI-assisted image and video concepts for campaigns
- Automation concepts for marketing workflows
- Use of tools such as ChatGPT and others for research and ideation
Measurement was essential. We implemented analytics and trained the team to understand the data.
- International SEO for multiple markets and languages
- Google Analytics 4 set-up and reporting
- Hotjar heatmaps and behaviour recordings
- SEMrush for competitor and keyword monitoring
- Regular performance reviews and optimisation sessions
Key Outcomes
Over the course of eight months, Forest Glamp evolved into a modern, data-driven glamping brand with a strong international presence.