Your question comes first
Bring a real business question and a few examples you can discuss.
Private business & AI training
Learn it.Use it in your business.
Practical AI training for your business, alongside marketing and website design. Learn in London or online through private sessions with Hexa Academy, using questions and tasks from your own work.
What goes into the work
Understand the choices
Explore the reasons behind an approach, then apply the thinking to your work.
Agree the arrangement
Enquiries open a draft in your email app. Confirm price, availability and format before booking.
Our clients
A word from our customers.
FDS Cards Ltd on Trustpilot“Customer service is amazing, web page is very clear and understandable and the product is great!”
“Superfast response and delivery, excellent quality. Highly recommended.”
“FDS cards were very helpful and on point with all the requests.”
“Excellent product range & quality & very proffesional & quick service. I strongly reccomend them.”
“Responsive and forthcoming staff, great communication”
“Fast service and good quality.”
“It was better than advertised :)”
The enquiry opens a draft in your email app. Confirm price and availability before booking.
Who it is for
Business owners and professionals who want to understand and improve their own marketing, website or everyday use of AI. No coding background is required.
The format
One-to-one or small groups of up to five. At The Cabot, Level 14, 25 Cabot Square, Canary Wharf, London; live online or at your company office by arrangement.
Time and arrangement
Three 60-minute lectures, a focused individual session or a custom programme. Request a quote for your chosen format.
Hexa Academy / The current programme
Understand.
Build. Improve.
Three 60-minute lectures. One question from your own business, role or next idea. Start with the foundation, choose a focused session or shape a longer programme.
One-to-one · Small groups up to five
Canary Wharf · Online · Your company office
- 01 / 60 minutes
Strategy & the AI Landscape
Connect the tools to your goal. Work out where AI can help, what information it needs and which decisions stay with you.
A written plan for your business, role or next project.
- 02 / 60 minutes
Build & Automate
Work through a real task together. Start a workflow, a landing page or the first part of an app, using a brief you understand.
A first working piece to test and develop.
- 03 / 60 minutes
Ship & Grow
Review what you have made, prepare the next release and decide how to measure it. Turn the exercise into a method you can repeat.
A clear route to launch, review and improvement.
Choose your direction.
Keep the foundation broad or go deeper on the topic that matters to you.
Business growth & automation
Map repeated enquiries, follow-ups, scheduling and administration. Decide where an assistant or workflow would be useful.
Marketing & analytics
Connect campaigns, content, search and advertising to your audience. Read analytics, CRM and loyalty data with a clear question.
Websites & conversion
Plan the structure, message and enquiry journey. Build a page, then consider forms, measurement and follow-up.
Apps, software & CRM
Use AI coding tools to explore an app, dashboard or customer system. Learn how to describe, test and improve a first version.
Graphic design & creative
Work on identity, marketing materials and AI-assisted imagery, grounded in typography, colour, composition and consistency.
Tools & connected workflows
Compare tools, write useful instructions and combine steps into a repeatable process that a team can understand and review.
Something to keep working on.
Keep the project you develop together, alongside guides, templates and checklists. The scope and launch arrangements follow the work you choose; a full production website or system is agreed separately.
Recognition & a next step.
On completing your programme, a Hexa Academy certificate records the learning and hours completed. This is professional learning, not an accredited academic qualification. Suitable students can discuss internship opportunities with the academy or a partner; places are arranged individually.
Topics to make your own
Bring the learning
back to your work.
These focus topics carry the practical detail of our established marketing, website and AI teaching into the current programme. Choose the exercises that fit your business.
Marketing Strategy & Effective Design
Build an effective campaign from start to success with a 7-step framework.
- How to identify your target audience correctly
- How to choose the right marketing channels
- What motivates customers and why they buy
- How to craft the right message for the right audience
- How to design marketing materials (print, digital, video) that convert
- How to measure and improve ROI
- How to scale campaigns that work
Bring an offer you want customers to understand. A useful starting question is: who needs it, and what makes the choice difficult?
In practice: Review your current marketing and turn the findings into a focused improvement plan.
Effective Website Development or Redesign
Learn how to build or improve a website that converts visitors into customers
- Which CMS platforms are best
- Website structure that generates leads
- Modern UX/UI design principles
- What content every good website must include
- How to make your website mobile-friendly
- How to use analytics to improve performance
- How to use AI tools to speed up building
Bring your current website or a proposed structure. Identify one task visitors should be able to complete without help.
In practice: Start a landing page around your own business during a guided exercise. No coding background is needed to begin.
AI Tools for Business, Marketing & Automation
A practical introduction to the most powerful AI tools available today
- Large Language Models: ChatGPT, Gemini, Claude
- Image generators: Leonardo, Midjourney, Runway
- Video generators: Sora, Veo, Pika Labs, Runway Gen-2
- Coding assistants: Bolt.new, GPT Codex, Cursor
- Automation & workflows: n8n, GPT Agents, Zapier-style automations
- Social media automation: Buffer, Zoho Social
- Voice & audio AI: Suno, ElevenLabs
Bring a repeated task using non-sensitive examples. Consider what should remain your decision and what assistance would actually help.
In practice: Try an AI-assisted task, compare the output with your brief and decide how to check it before use.
Business. Design. Technology.Your lecturer & author
Vitalij
Kolotikov.
20+years in business
9+years teaching
02books authored
Entrepreneur, marketing and AI lecturer, and founder of HexaTech Technology Group. Vitalij is CEO of FDS Cards and co-founder of First Design Studio and Malta Houses. His work connects building businesses with the design and technology that support them.
Teaching draws on that working experience: understanding an audience, shaping a useful offer, designing the customer journey and choosing tools with a purpose. Sessions follow your questions and your pace, with practical exercises and time to review the result.
Watch the original profile clip
The working library / 06 recordings
See the thinking.
Then try the tools.
Original demonstrations from our learning programme. Follow a brief, inspect the result and bring your own question to a session. Tool interfaces change; the habit of reviewing the output stays useful.
01Content / ChatGPTFrom a brief to a LinkedIn post1:00
What to look for
- The recording opens ChatGPT and sets up a content request.
- The example develops a LinkedIn post and an image from the brief.
- Review the message, factual claims and visual before publishing anything from your own exercise.
02Websites / AI-assisted developmentBuild the first version of a page1:13
What to look for
- The screen recording begins with a website brief in ChatGPT.
- Generated page code is used to explore a first website design.
- A first preview is a starting point: check the content, mobile layout, links and form behaviour before launch.
03Business tools / BoltTurn a CRM idea into a prototype1:36
What to look for
- The brief asks Bolt for lead storage, status tracking and a dashboard with business statistics.
- The recording follows the generation and preview of the interface.
- Treat the result as a prototype. Real customer data needs appropriate access controls, testing and a separate production setup.
04Research / ChatGPTResearch a service provider2:17
What to look for
- A supplier-search example is entered into ChatGPT.
- The response develops options around the stated service and requirements.
- Use the answer to guide research, then check the suppliers and claims directly. A generated recommendation is not independent verification.
05Campaign ideas / ChatGPTFind an angle for a short video0:41
What to look for
- The prompt supplies a brand and asks for short-form video ideas.
- ChatGPT returns concepts that can be reviewed against the audience and message.
- Choose an idea, write a short shot list and decide what should be filmed or designed. This clip generates ideas, not a finished campaign.
06Image-making / LeonardoExplore a visual direction0:49
What to look for
- The recording uses Leonardo to explore a lion image concept.
- A text prompt and image-generation controls shape the resulting options.
- Compare the composition and details, refine the brief and check suitability for the intended use.
Learning in practice
From understanding
to a working business.
Explore how training and implementation came together in two business projects. Then look inside a separate AI-assisted CRM example.
Hospitality / Learning into practice
ForRest Glamp
An eight-month collaboration connecting practical learning, a hospitality website and international marketing. The work involved the owners, board and team in the decisions behind the guest journey.
Read the learning story
Food & hospitality / Owner-led learning
Klapkalnciema Zivis
Practical marketing, website and AI learning for a fish café with catering and packaged products. Work with the owner connected a traditional business to a clearer digital presentation and a more confident way of managing it.
Read the learning storyFrom the original course feedback
Room to ask.
Time to understand.
“I liked that the lessons were held individually, so I could dictate my own pace, and I had undivided attention.”
“Thanks to the individual approach, the answers to all the questions I am interested in and the extensive homework, I have mastered and understood everything I need without any difficulties.”
More about
the programme.
Who are these lectures designed for?
These lectures are ideal for business owners, entrepreneurs, and professionals who want to strengthen their marketing strategy, improve their company website, and understand how to use AI tools effectively in everyday business operations. Each session is personalized, focusing on your specific goals and business challenges.
Are the lectures individual or group sessions?
Individual or group sessions can be adapted to your goals. Choose one-to-one learning or a small group of up to five. Company team training can also be arranged.
Where do the lectures take place?
At The Cabot, Level 14, 25 Cabot Square, Canary Wharf, London E14 4QZ. Online sessions and training at your company office are also available by arrangement.
How long does each lecture last?
Each lecture lasts 60 minutes. Start with a focused session, the three-lecture foundation, or a custom programme agreed around your goals.
What topics will we cover?
The foundation moves through Strategy & the AI Landscape, Build & Automate, and Ship & Grow. Choose your focus from business automation, marketing, websites, apps and CRM, graphic design, or connected AI workflows.
Do I need any prior experience with marketing or AI?
Not at all. The lectures are designed to be clear, practical, and easy to follow — whether you’re new to these topics or already have some experience.
Will I get any materials or resources after the lectures?
Yes. You’ll receive printed and digital materials , including: Step-by-step marketing and AI guides Recommended tools and platforms Templates and practical checklists These resources will help you continue improving your marketing and AI skills independently.
Can I focus the lectures on my company’s specific needs?
Absolutely. Each session is customized to your company . We’ll review your marketing campaigns, website, or internal processes together, and I’ll provide personalized advice and practical solutions that fit your business goals.
Can I book additional sessions after the three lectures?
Yes. You can book follow-up or advanced sessions to explore specific areas in more depth, such as AI automation, advanced marketing analytics, or website optimization.
Do you offer online lectures?
Yes. The current Hexa Academy programme is available in person or live online. Agree the schedule, format and participants when enquiring.
Why choose this course instead of a general business seminar?
The sessions follow your business questions. Work through your marketing, website or repeated tasks with the tutor and adapt the pace to your experience.
Come with a question.
A finished brief is not required. A few examples help make the conversation specific.
- Your main question and a little context about the business.
- A website, campaign or task you are comfortable discussing.
- A note of your experience and any accessibility or learning requirements.
The practical details.
Who leads the sessions?
The learning and advisory offer is led by Vitalij Kolotikov. Education is delivered through Hexa Academy. Confirm the tutor and delivery arrangements for your session when enquiring.
How long is a session, and can I learn online?
The current programme uses 60-minute sessions. Choose a focused session, the three-session foundation or an agreed custom programme. London, live online and company sessions are arranged around the topics and participants.
How much does it cost?
Request a current quote for the topics, format and participants you need. Confirm the price, dates and cancellation arrangements before making a booking. This website takes no payment or reservation.
Will a website or system be built for us?
Learning and advisory sessions help you understand and work through a task. Production, access to business systems and ongoing implementation are separate scopes. Explore the related studio service if you need the work built.
What should I avoid sending?
Do not include passwords, customer records or confidential documents in an initial email. A short description and non-sensitive examples are enough to begin.
Keep exploring
Read it.
Question it. Apply it.
Go deeper with the original article library and two books by your lecturer. Chapter previews are open to read without registration.
Start with what you want to understand.
Tell us the topic, your experience and the format you have in mind. We can then clarify the right session and its arrangements.