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Illustrative HotelTechAI hotel reservation dashboard and guest concierge phone in an amber brass studio.

01 / Hotels & resorts

Better journeys.
Before & after.

Guest communication, direct booking and hotel operations, connected through one product family.

Project
HotelTechAI
Scope
Strategy / Design / Website / Customer journeys
Focus
Business experience
Explore the project (opens in a new tab)The work & value

02Potential at a glance

19.2

Additional direct requests / month

£1,392

Monthly contribution

£10,204

12-month value after costs

4.7 mo

Modelled payback

03Challenge & solution

Every detail.
One business goal.

A guest can move from a website question to a reservation, a stay and a return visit. Hotel teams need that journey to make sense across the front desk, reservations and marketing.

The hotel offer connects direct enquiries, guest context and the relationship after checkout.

  1. 01

    A hotel-specific product story

    The website organises the shared HexaTech modules around the guest journey. Room interest, direct reservations, reception and return stays give the software a recognisable business context.

  2. 02

    A connected guest experience

    The offer brings assistant, booking and CRM workflows into the same picture. The design explains where hotel judgement and configured operating rules remain part of the experience.

  3. 03

    A framework for continued guest value

    Loyalty, campaigns and feedback are positioned around recognition and service. These are shared platform capabilities, not separate hotel client deployments or a claim about measured room revenue.

  4. 04

    Hospitality positioning

    Explain the offer through guest and team needs.

04Business value

Modelled impact.

Additional outcomes

19.2

Additional direct requests / month

Modelled additional outcomes: 19.2Scenario assumptions: M1: 9.599999999999994; M2: 11.519999999999992; M3: 13.43999999999999; M4: 15.359999999999992; M5: 17.27999999999999; M6: 19.19999999999999. A business-case model, not measured project performance.04.89.614.419.2M1M2M3M4M5M6

Visit-to-direct-request rate

+0.6 pp

Percentage-point change

Modelled visit-to-direct-request rate: +0.6 ppScenario assumptions: Baseline: 3.2%; Scenario: 3.8%. A business-case model, not measured project performance.3.2%3.8%BaselineScenario

Contribution after running costs

£1,392

Monthly model

Modelled contribution after running costs: £1,392Scenario assumptions: M1: 1391.999999999999£; M2: 2783.999999999998£; M3: 4175.999999999997£; M4: 5567.999999999996£; M5: 6959.999999999995£; M6: 8351.999999999995£. A business-case model, not measured project performance.£0£2.1k£4.2k£6.3k£8.4kM1M2M3M4M5M6

The operating journey

122

Direct requests

Modelled the operating journey: 122Scenario assumptions: Stage 1: 3200; Stage 2: 512; Stage 3: 122. A business-case model, not measured project performance.3.2k512122Stage 1Stage 2Stage 3

Return / investment

157%

12-month model

Modelled return / investment: 157%Scenario assumptions: Investment: 6500£; Value: 16703.99999999999£. A business-case model, not measured project performance.£6.5k£16.7kInvestmentValue

Outcome mix

3.8%

Scenario conversion

Modelled outcome mix: Baseline outcomes 3.2%, Additional outcomes 0.6%, Other demand 96.2%3.8%Scenario
  • Baseline outcomes3.2%
  • Additional outcomes0.6%
  • Other demand96.2%

Value after all modelled costs

£10,204

Initial investment included

Modelled value after all modelled costs: £10,204Scenario assumptions: Start: -6500£; M3: -2324.0000000000027£; M6: 1851.9999999999945£; M9: 6027.999999999993£; M12: 10203.999999999989£. A business-case model, not measured project performance.£-6.5k£-2.3k£1.9k£6k£10.2kStartM3M6M9M12
Illustrative HotelTechAI hotel reservation dashboard and guest concierge phone in an amber brass studio.

05The experience

From discover
to return.

The hotel offer connects direct enquiries, guest context and the relationship after checkout.

Hospitality positioning

Explain the offer through guest and team needs.

Direct-booking UX

Connect discovery, choice and reservation confidence.

Growth measurement

Review direct demand, mobile friction and returning guests.

Illustrative hotel and resort setting from the HexaTech source material.
An illustrated returning guest being recognised by a service team.

06The connected journey

From first intent
to useful action.

  1. 01Discover

    Find the property and relevant stay information.

  2. 02Enquire

    Clarify the stay with useful guest context.

  3. 03Reserve

    Move into the configured direct-booking journey.

  4. 04Return

    Keep feedback and the next relationship action connected.

07Technology & expertise

Built to
keep improving.

Brand & website

An experience shaped around the user.

Business context

Information the team can maintain.

Connected workflows

People, records and the next action.

Measurement

Useful signals with clear definitions.

Human oversight

Review, ownership and operational judgement.

Connected products.

What to measure next

  • Direct enquiry and booking completion
  • Guest questions and service handovers
  • Return-stay and consented campaign activity

08Let's do this

What could we
build for you?

Bring us the business challenge. We’ll connect the strategy, experience and working product around it.