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Illustrative HospitalityTech restaurant reservations and guest messages on a bronze laptop and phone in an amber stone studio.

01 / Restaurants & venues

From first hello.
To the next visit.

Reservations, guest relationships and communication for restaurants and hospitality venues.

Project
HospitalityTech
Scope
Strategy / Design / Website / Customer journeys
Focus
Business experience
Explore the project (opens in a new tab)The work & value

02Potential at a glance

18.2

Additional reservations / month

£297

Monthly contribution

-£238

12-month value after costs

12.8 mo

Modelled payback

03Challenge & solution

Every detail.
One business goal.

A reservation is only one moment in a guest relationship. Questions arrive before service, teams need context during it, and feedback matters afterwards.

The reservation is connected to the guest relationship and the work surrounding the visit.

  1. 01

    A venue-specific customer story

    The website explains the platform around restaurant and venue questions. Reservations, guest needs and communication create a clearer route into the shared tools.

  2. 02

    Context before the guest arrives

    The positioning connects enquiries with reservation and customer records. The operating story makes ownership and team coordination part of the experience.

  3. 03

    A relevant reason for another visit

    Feedback, loyalty and campaigns are presented around the ongoing relationship. The offer connects guest recognition with useful follow-up, rather than treating a confirmed table as the end of the journey.

  4. 04

    Hospitality marketing

    Connect the occasion to a useful next action.

04Business value

Modelled impact.

Additional outcomes

18.2

Additional reservations / month

Modelled additional outcomes: 18.2Scenario assumptions: M1: 9.100000000000001; M2: 10.920000000000002; M3: 12.740000000000002; M4: 14.560000000000002; M5: 16.380000000000003; M6: 18.200000000000003. A business-case model, not measured project performance.04.69.113.718.2M1M2M3M4M5M6

Visit-to-reservation rate

+0.7 pp

Percentage-point change

Modelled visit-to-reservation rate: +0.7 ppScenario assumptions: Baseline: 2.5%; Scenario: 3.2%. A business-case model, not measured project performance.2.5%3.2%BaselineScenario

Contribution after running costs

£297

Monthly model

Modelled contribution after running costs: £297Scenario assumptions: M1: 296.80000000000007£; M2: 593.6000000000001£; M3: 890.4000000000002£; M4: 1187.2000000000003£; M5: 1484.0000000000005£; M6: 1780.8000000000004£. A business-case model, not measured project performance.£0£445.2£890.4£1.3k£1.8kM1M2M3M4M5M6

The operating journey

234

Requests confirmed

Modelled the operating journey: 234Scenario assumptions: Stage 1: 2600; Stage 2: 390; Stage 3: 234. A business-case model, not measured project performance.2.6k390234Stage 1Stage 2Stage 3

Return / investment

-6.3%

12-month model

Modelled return / investment: -6.3%Scenario assumptions: Investment: 3800£; Value: 3561.600000000001£. A business-case model, not measured project performance.£3.8k£3.6kInvestmentValue

Outcome mix

3.2%

Scenario conversion

Modelled outcome mix: Baseline outcomes 2.5%, Additional outcomes 0.7%, Other demand 96.8%3.2%Scenario
  • Baseline outcomes2.5%
  • Additional outcomes0.7%
  • Other demand96.8%

Value after all modelled costs

-£238

Initial investment included

Modelled value after all modelled costs: -£238Scenario assumptions: Start: -3800£; M3: -2909.6£; M6: -2019.1999999999996£; M9: -1128.7999999999993£; M12: -238.39999999999918£. A business-case model, not measured project performance.£-3.8k£-2.9k£-1.9k£-950£0StartM3M6M9M12
Illustrative HospitalityTech restaurant reservations and guest messages on a bronze laptop and phone in an amber stone studio.

05The experience

From discover
to reconnect.

The reservation is connected to the guest relationship and the work surrounding the visit.

Hospitality marketing

Connect the occasion to a useful next action.

Guest-experience design

Keep reservation and customer context together.

Relationship strategy

Review return behaviour and communication relevance.

Illustrative restaurant and lounge setting from the HexaTech source material.
An illustrated returning guest being recognised by a service team.

06The connected journey

From first intent
to useful action.

  1. 01Discover

    Understand the venue and occasion.

  2. 02Reserve

    Carry the guest request into a reservation.

  3. 03Coordinate

    Keep the team and relationship context visible.

  4. 04Reconnect

    Review feedback and the next relevant visit.

07Technology & expertise

Built to
keep improving.

Brand & website

An experience shaped around the user.

Business context

Information the team can maintain.

Connected workflows

People, records and the next action.

Measurement

Useful signals with clear definitions.

Human oversight

Review, ownership and operational judgement.

What to measure next

  • Reservation enquiry progression
  • Guest feedback and recovery ownership
  • Return visits and campaign response

08Let's do this

What could we
build for you?

Bring us the business challenge. We’ll connect the strategy, experience and working product around it.